Archive for February, 2007

Opt In email Marketing: Bridging The Gap Between Your Offer And Your Subscriber

Posted on February 28, 2007. Filed under: Opt in email marketing |

As a direct response copy writer and opt in list builder, I’m often asked what’s one of the keys to building a responsive opt in list.

And as I’ve said time and time again…don’t just look for one key because their are many variables that will come into play as to how responsive your list becomes to your offers. But most people who are struggling with something generally want to know that there is a solution that can be easily implemented to stop the bleeding.

That being said…here’s my band-aid solution if you will.

If there was one area that I would point to that anybody can start working on right now, regardless of the size of their list it would be relationships.

You need to build a good relationship with your subscribers.

Just because you have an opt-in list, doesn’t automatically make you an expert. You need to provide your subscribers with some “meat” first. Try to give your subscribers very good information that they can grab onto. This will start to make you become an authority with your subscribers and they will start to depend on you for their information.

You can also participate in the forums in your niche so that you can find out what your target market really wants to know and learn about. This will help you connect with your subscribers on a deeper level.

That’s all for now.

Keir Smith

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Could Your Headlines Be Turning Away Potential Subscribers?

Posted on February 27, 2007. Filed under: Uncategorized |

by Keir Smith

I’ve been studying direct response copy now for over 7 years.

And over those years I’ve learned a few tricks here and there that can improve the rate at which people will sign up to your newsletter or ezine.

Some of these tricks work better than the others.

But one thing that I know for sure is this.

Regardless of whatever might be the newest and hottest way to aquire new subscribers to your list, nothing beats a well crafted headline.

I’ve seen a change in the headline raise new subscriber rates as much as 350% with no other changes made.

-No changes to the body copy

-No changes to the P.S.

-No changes to the call to action

Only a different headline.

Now there’s no way that I can explain headline writing here in this post.

But what I can do is give you a couple of pointers on how you can become a jedi headline master… maybe not a headline master – but I’m sure you can improve on the results that you are getting now.

Here are 7 surefire headline templates that work.

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When Opt In List Building Goes Wrong

Posted on February 27, 2007. Filed under: Uncategorized |

I just got through signing up for an e-course that promised to show me how to build content rich websites.

The offer I received was for a free 7 day course that would require nothing more than my email address and my name.

Nothing strange there right? Most programs require some form of information from you.

But here is where the creator of this site really blows it.

After receiving the thank you for subscribing, I’m then redirected to another site where the first lesson of the course is.

Only this time in order to get the lesson, he wants a little more personal information from me.

Click whirrrrrrrrrrrrrrrrr.

I’m gone.

Now there is an important lesson to be learned here.

And it’s this.

Don’t try to be slick with your customers. If you want your subscribers list to grow, you’ve got to be upfront and honest with people. Tell them upfront what they can expect. Nobody likes to be info-jacked.

————Side note————

(Info-jacked is when someone offers you something in exchange for a little bit of info from you but once you’ve given them that info they’ll hold whatever it is they were offering hostage unless you give them more of your info


When reading his sites information, there was never any mention of additional info other than the email and name.

And listen, I know all about trying to weed out the freebie seekers from your list, but there is a right and a wrong way to do that.

And my friends, this was definitely the wrong way to do it.

That’s all for now.

Keir Smith

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Opt In Marketing: What Are You Tracking?

Posted on February 27, 2007. Filed under: Opt in email marketing |

If you do not track and test, you will have no idea which campaigns made you money and which lost you money.However, if you were to track the individuals who joined your list by their respective advertising source, and you were to log which visitors bought from you, you would be able to isolate the campaigns that made you money and which do not.

Then, you could re-run the campaigns that made you money, and eliminate the ones that do not.

Or, you could make changes to the campaigns to experiment with different results – but none of that is possible if you are not tracking.

That’s all for now.

Keir Smith

P.S. Also, if you want to start tracking your marketing to see which ads are working and which ones are not, but don’t currently use a tracking software, then I would recommend Hypertracker. The reason I would recommend them is because they give you a 1 month free trial. That way you can use it, and if you don’t like their service then you don’t have to pay nothing. Just remember to inform them that you won’t be using their services anymore before the month is up.

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Internet Marketing Tip Of The Day

Posted on February 26, 2007. Filed under: Internet marketing |

Combine a product and service together in a package deal.

It could increase your sales.

If you’re selling a book, offer an hour of consulting with it.

If you sell any products, you can build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up. If they help to sell your products, you pay them 20-70% of commision. There are a lot softwares which can help you to set up affiliate program automatically. The quickest way is to negotiate with e-zine publishers who owns large list of subscribers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.

That’s all for now.

Keir Smith

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List Building Tip Of The Day

Posted on February 26, 2007. Filed under: Opt in email marketing, Traffic Generator |

An effective method of compelling visitors to become subscribers is to offer them membership to a members-only website that has a high perceived value. You could create a database of useful information or articles, of ebooks or special reports, or of software that is useful to your audience, and limit it so that only members can receive it. The bottom line is you want your new subscribers to get maximum value out of your opt in incentive.

That’s all for now.

Keir Smith

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Opt In Email Marketing: 2 Ways To Pull More Profits From Your List

Posted on February 26, 2007. Filed under: Opt in email marketing |

I just want to share 2 quick tips on building a profitable list that you might find helpful.

And get this.

The best part about these 2 tips is that they will only take a few minutes to implement.
Tip#1 You must build a relationship with your subscribers. I love to send my subscribers free gifts. I love to send them information that will help them build their list or grow their business or become a better article writer. This allows my readers to bond with me, to genuinely develop a relationship online with me. They have to believe they can trust me, that whatever I say they can do it and it will work for them, just like I say it will.

Tip #2 You must monetize your list. You must send out offers that require the subscriber to make a payment to receive. If you never send out an offer, your list will become conditioned to not buy from you. The ones that want to buy will unsubscribe. On the other hand, if you send out useful and value-packed offers, the ones who are not serious about their business will unsubscribe from your list – and you don’t need them anyway. You have to find ways to monetize your list – you have to build a relationship first, but eventually the list member must pay up.

That’s all for now.

Keir Smith

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Email Marketing: Try These 5 Steps For An Even Higher Response Rate

Posted on February 26, 2007. Filed under: Email Marketing |

Do you know how to increase the responsiveness to your email marketing messages?

That”s a question I want to answer for you in this post.

If you’ve got a few minutes to spare then I think you will find this post to be a quick read.

I’ve listed 5 ways for you to think about using in your next campaign.

Give them a try.

1) For responsiveness, I send my subscribers free stuff. And not just any old free things – but something I could have sold for $25 – but choose to giveaway. That way it doesn’t always feel like I am ‘just in it for the money” – even though in some sense I am – you know you are too!

2) For higher response rates, giveaway something you could have sold. Answer questions nobody else will except in a $50 book.

3) For long term purchases out of your sales funnel, sell your first book for only $10 – but make it something that is worth $50 or $100 – this will create real value with your subscribers, and when you offer them your $67 book that is really worth $197 on anybody else’s site, they buy it.

4) Don’t be afraid to answer your emails personally. Sure, it might take some time – but a lot of times, those are the ones that will buy from you.

5) Create new products – take an hour a day for a month and write some new ebooks. Your subscribers love to buy stuff you create!

That’s all for now.

Keir Smith

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Opt In Email Marketing: The Nut’s And Bolts Of Building Your First Subscriber list Broken Down To 4 Simple Steps

Posted on February 24, 2007. Filed under: Opt in email marketing |

To start building your first email list,  follow these steps:

1) Decide on a niche. Do not jump around once you choose one. Just build a list to at least 5000 subscribers before you start on the next one. Your experience level will be much higher, and you will do things better the second time around.

2) Create a squeeze page. A squeeze page is a web landing page that has as its only purpose the opting in of subscribers. No links, no adsense – nothing – just an opt in box.

3) Create a compelling free gift offer. One of my favorites is a free ebook so people can sample my writing style and ability to deliver information to them.

4) Send quality traffic to your squeeze page. I could spend half a day describing the many ways to send traffic to your site. But I myself prefer article marketing.

That’s all for now.

Keir Smith

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Traffic Generators: 4 (MORE) Tactics For Creating Return Traffic?

Posted on February 23, 2007. Filed under: Traffic Generator |

To add to the previous post on this topic. Here are 4 more return traffic tactics.

1. News Supply news stories related to your web site topic. People want current and up-to-date news. If you can be their first source, they will become repeat visitors to your web site.

2. Jokes

Give your visitors a little humor now and then. Don’t be so serious; tell them a joke. If they associate your web site with being happy they will visit again and again.

3. Free Stuff People love to get free stuff. List free stuff on your web site. It could be software, services, sample products, e-books etc. The freebies should be related to your web site topic. Keep the freebies coming and your visitors will return regulary.

4. Directories

Tell your subscribers about Web sites related to your web site topic. The web sites should be interesting and helpful. Become your readers web site directory and they will come back.

In order to get a job well done, you need do extensive research and gather information. Then give customers the good ones. Your work will be rewarded in the long term.

Keir Smith

Are struggling with building a profitable internet business? Then sign up to receive my free internet marketing tips, tools and techniques to learn the secrets to building a profitable online empire.

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