Email Marketing: 4 Tips for building a responsive email list from scratch

Posted on February 11, 2007. Filed under: Email Marketing, Internet marketing |

If someone asked you how do you build a profitable email list from scratch…what would your answer be?

I know whenever I’m asked that question I always give 4 things that anybody, even you can do to get off to a good start.

And here they are:

1.Gain the trust of your potential customers first. Before people buy anything from you, they have to trust you and the products you are promoting. The strategy to gain trust is to write as many articles as possible relating to your niche business.

Next, submit them to reputable and high traffic article directories. If your articles are widely accepted and read, it would quickly establish you as an expert in your field. This is an essential pre-requiste to starting your opt-in lisT and making money off it.

Sign up for forums that are related to your business. Trust will be gained if you provide answers and solutions to other people’s questions and problems. Post a link to your website so that people may get to know your business.

The truth of the matter is potential customers and subscribers will spend money with you only if they trust you. They want value exchange for their money, so do you. People are not simply going to buy something just because you recommend it unless they know and trust you.

2.Know the needs and wants of your potential customers. Signing up for forums or setting up one on your site is a good way to learn about the needs, wants and concerns of your potential customers. Then you can effectively target those needs, wants and concerns.

The problem is many times either we are trying to provide answers to questions that nobody is asking or fail to forsee any impending need.

Feel the ground, know the needs, wants and concerns of other people and fill them. Better still if you are able to forsee potential needs in the near future. This will put you in the forefront.

You will naturally have a following if you are able to identify and meet the needs, wants and concerns of potential customers. Your business did not exist for itself or to boost your ego. It exists to serve your customers.

3.Develop or source for a product or service that meets that needs, wants and concerns of potential customers. This may require research on your part if you are not well-versed with the product or service in question. Invest your time, effort and money to develop or source for the relevant products or services.

Do your research well and you will see profits roll in.

4.Befriend other opt-in lists owners. This is beneficial especially if they have already launched successful opt-in lists. These are people to tap on for experience and expertise. Though you can read articles available on the internet, nothing beats getting a first hand account from someone you can trust and has been there and done it.

Experience is a good teacher. Successful opt-in list owners will be able to tell you the dos and don’ts of building an opt-in list.

Building a responsive opt-in list that delivers profits does not happen overnight. There’s hard work involved especially if you are building one from ground zero. Next, is the maintenance of your list.

As long as you keep your subscribers happy and satisfied, they will remain lifelong customers.

Go ahead and build your profitable opt-in list with the tips provided above.

Thats all for now.

Keir Smith


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