Email Marketing: Why Writing Articles Should Be the Foundation of Your Email Marketing Campaign

Posted on February 13, 2007. Filed under: Email Marketing |

So you want buyers. What creates buyers?

Trust.

That’s right. People buy when they trust. That’s it. If you develop trust, and you provide a product that they want (and that should be a given, if you are targeted in your marketing), they will buy.

This is where articles come in.

You see, when you write articles, you create an opportunity to bond with your potential subscribers and buyers before they ever choose to opt in. Before they ever get to your web site. And only people who like you, who like your style, who trust you, will opt in. Everyone else will self-exclude themselves. What does this mean to you, the email marketer? It means you should use articles to develop trust if you want high buyership from your list. It is just that simple. I challenge you to do just that.

Start writing articles. Write a few a day. Everyday. You should notice an increase in the responsiveness of your subscribers, your email list. Give it a try – it might surprise you.

That’s all for now

Keir Smith

http://imttt.blogspot.com

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