Building An Opt-In List: How To Tweak Your Squeeze Page To Increase New Subscriber Signups

Posted on February 14, 2007. Filed under: Opt in email marketing |

Here’s a really easy way to get more subscribers joining your opt-in list.

If you’ve been advertising your squeeze page or opt-in form and you haven’t been getting the number of subscribers that you think you should have.

Then try this.

Take a hard look at your web copy.

This usually is an overlooked area that can cause SBR.

What’s SBR?

Significantly Bad results.

Realize this.

When potential subscribers land on your squeeze page or see your opt- in form they will usually have other thoughts racing through their minds.

The job of your squeeze page or subscriber box is simply to catch their attention.

And one of the best ways for you to do that is buy using your web copy to suggest all of the wonderful benefits that they will receive when they subscribe to you opt-in list.

When I created my subscriber box for I simply stated to the reader some of the benefits that they would receive when they joined my list.

Actually the benefits that I used were the titles of some of the articles themselves.

There’s no need to go on a long rant. What you want is to list your best benefits in a bulleted style. That means that you list each benefit one after the other.

I’ve found that by leaving a little space in between the bullets allows for better reader ease. Most people don’t like to see long lists jam packed closely together. By simply adding some white space in between each bullet you can help them read it much better.

Another tip you can do to your bullets to increase reader ease is to alternate between one bold text and one regular text. I’ve used this style very successfully in the past. You can keep it in mind and give it a try.

I’m getting a little off subject here so let me bring things back to writing selling webcopy.

If you’ve never written web copy before and have no clue of where you should start – then I’ll share with you a simple HPB formula I use.

Headline -Here is where you will grab your readers attention

Promise – Here you will have to make them a promise. Ex. if you do this then this will happen

Benefits – Use your readers natural curiosity to reel them in. Ex. How to pull in 250 subscribers in the next 5 days just by doing this to your headline.

That’s a real simple formula for creating a squeeze page or subscribers box that gets results.

That’s all for now.

Keir Smith


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