Building An Opt-In List: How To Use a Sense Of Urgency To Build You Subscriber List

Posted on February 14, 2007. Filed under: Opt in email marketing |

Today I want to share with you a good example of how you can increase the number of subscribers to your opt-in list just by creating a sense of urgency.

Now, in the example I’m going to show you the author is selling an ebook. I left off the product he was promoting for obvious reasons.

The point in showing you this example is that if you are trying to build a profitable opt-in list then this little example should be something you should consider studying.


Dear Keir,

Due to high demand, I am raising the price on the xxxxxx

sales page tomorrow morning and wanted you to know before the price increases.

So if you have been thinking about getting it, but have been putting it off-today is

the day to download it.

Keep in mind – if you are not sure it will really work for you – keep in mind that it is

covered by a mon.ey back gu.arantee – if it doesn’t work for you, just let me know,

and I’ll refund you immediately – so there is no risk.

Here it is:


Use these proven squeeze pages, emails, and articles to build a massive list. There are 311 pages of text presented in pdf, Word, and text files – use these as your very own!


Did you notice how he answered a common objection?

How do I know if your product will do what you say that it will.

He did that when he told you to keep in mind that his product is covered by a money back guarantee.

He also triggered your fear of loss by telling you that the original offer that was there for you would now be taken away.

In fact he even told you that it would happen the very next day.

That’s important.

If I was considering purchasing the product before but hadn’t done so..I would suddenly have to make a decision or face losing out on a previous price.

Ok, so what does that have to do with building your opt-in list?

You can use the same priciples that made this offer a success.

Want to know how to start using these principles right away?

First consider how you can remove the risk of your customer for signing up to your opt-in list?

Most people online when it comes to signing up for subscriptions are concerned about their privacy. They don’t want to be bombarded with offers. Nor do they want to receive information that isn’t related to the original subject.

So tell them that you respect their privacy, and how easy it is for them to unsubscribe. You can also give them a few bullet points on what exactly they will be getting or learning when they sign up to your list.

Next you want to trigger their fear of loss.

You can do that by offering a free report, ebook or software trial.

Now here is where you seperate yourself from everyone else offering a freebie.

What you want to do is offer them something that they would’ve been normally glad to pay money for, but can now get it for free.

Then you tell them that you will be taking the offer off of the table soon. You can even give them a reason why you will be taking it offline.

Also keep in mind that you don’t want to mislead your potential subscriber. You want to give them a real reason as to why you will be taking the offer away.

Thats all for now

Keir Smith


Make a Comment

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


    Learn The Insider Secrets To Building And Making A Monthly Income From Your Subscriber List


    Subscribe Via RSS

    • Subscribe with Bloglines
    • Add your feed to Newsburst from CNET
    • Subscribe in Google Reader
    • Add to My Yahoo!
    • Subscribe in NewsGator Online
    • The latest comments to all posts in RSS


Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: