Email Marketing: How To Write An Effective Solo Email

Posted on February 14, 2007. Filed under: Email Marketing |

Do you know how to write a solo email that gets read?

If you don’t…

It’s ok..because one of the secrets to writing an effective solo email is what I’m going to share with you today.

It’s a tip that I picked up a couple of years ago when I was a young “copy cub” and just getting my feet wet in the business.

So here you go.

Dazzle them with your hook.

Nothing kills a sale faster than boring copy. So throw in a little soft shoe entertainment. Give your readers a reason why you are having this special sa!e or 0ffer.

Tell them a (brief) story.

Marketer Jason Potash ( does an excellent job with hooks. One email explains how he needs his subscribers help to get him out of the doghouse with his wife…so they should buy his product.

Tellman Knudson ( caught my attention with a tale of how he was unable to sleep at night…so I should buy his product.

Perry Marshall ( spun a brilliant story of how as a kid he wanted a robot to do his chores for him but that was just a fantasy; today he knows copywriting is as close as you get to an effortless marketing solution…so you should sign up for his teleseminar.

All of these hooks tie back into the 0ffer. A good story keeps them reading.

That’s all for now.

Keir Smith


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