Opt In List: How To Create A Highly Responsive Email List

Posted on February 16, 2007. Filed under: Opt in email marketing |

How to do it?

Here’s a quick tip.

Use a squeeze page as an entry page into your site. What that means is that in order for your traffic to get into your site, they must give you their email and name or as most people know it opt in. In exchange, you will send them a free ebook or free newsletter or free report, etc.

Sure, you will lose a few who will not offer their information, but you should capture info from most of the traffic you get. This way you can email them repeatedly until they purchase, rather than the one-shot opportunity you get with your current web page.

So how do you turn this list into a super highly responsive list?

You must send them very useful and free information the first few mailings, and then send useful information regularly forever after that. Do not send them a blatant sales message every contact you have with them. Give them many good reasons to continue to open your mail. If they do not open your mail, they will not purchase through your email campaign. I know that sounds rudimentary and common sense, but I think we have all probably made a few silly mistakes in our internet marketing. In our haste to get someone to buy something, we are constantly bombarding our email list with sales offers. Sure, you have to do it to get sales, but if you want to keep your list responsive, you must send them useful information; stuff they can apply immediately.

Get them used to clicking through links in your emails. Offer free tools, but they have to click through to get them. Why? It gets them comfortable with your emails and with clicking. Then when you have a free trial you want to expose them to, they will click through on that, and you will make money.

Thats all for now.

Keir Smith



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