Opt In Email Marketing: 5 Ways To Boost Ezine Subscriber Rates

Posted on February 20, 2007. Filed under: Opt in email marketing |

Ok…imagine that you were running your own e-zine, but right now your new subscriber rate is dropping fast. What do you do?

What steps would you take to rev up new subscriber rates?

Well, just in case you don’t have a clue, I’ve put together 5 ways for you to use to lite a fire under your new subscriber rates.

1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience.

2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber
bases together and publish one e-zine. Edit and publish
each issue together. You both will be promoting the e-zine
which means more subscribers.

3. Allow Archiving
Allow your subscribers to archive back issues of your
e-zine on their web site. They may need content for their
web site. If people visit their web site and like your e-zine,
they will subscribe.
4. Form An E-zine Ring
Form an e-zine ring. Team up with 4 to 10 similar e-zines.
All the publishers would agree to list each others e-zine
name and subscribing information in every issue. You could
call this section “Other Free E-zines You Might Enjoy”

5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends,
family, or associates. If they enjoy your e-zine, they will
subscribe. It’s almost like your subscribers are endorsing
your e-zine.

Give them a try…and watch your new subscriber rates soar.

That’s all for now.

Keir Smith

Internet Marketing Tips, Tools, and Techniques

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