What Are The 4 Basic Questions Your Subscribers Will Want Answered Before Subscribing To Your List

Posted on February 22, 2007. Filed under: Opt in email marketing |

Here is the short version of the checklist I go through with clients when examining ways to fix their opt in email marketing problems.
1. Where do I sign up?
The first thing I do when I’m helping a client is to play the game called “Where’s the signup box?” If it takes me more than half a second to find the newsletter signup form, then we’ve got work to do.

Your signup box should not be a challenge to find. If it is, it’s defeating the purpose. So, put it front and center in the top third of your page. It’s not even a bad thing if you have it on your page … gasp… twice.

Also, most people have pop-up blockers now, so don’t rely on a pop-up to get you a parade of traffic. Pop-ups and pop-unders are great, but they can’t be the only ways to get people on your list.

2. What am I signing up for?
The next thing I check is the copy in the signup box. If your best sales pitch is “Sign up for my mailing list” or “Sign up for our newsletter” – then forget about it!

It used to be years ago that’s all you needed to say, but now people need a little more explanation and encouragement. Will you be providing tips, ideas, freebies, coupons, resources or advice? Let me know what I’m getting into before I’ll hand over my email address…. And it better be good.

3. Why should I sign up?
A little bribery can go a long ways. Will I get a bonus for signing up? Do you have a special report or a freebie for me? No? Well, get to work. There’s a lot of competition out there, so don’t be afraid to offer a little extra to your visitors.

4. How do I sign up?
The last item on my checklist is the sign-up procedure. If you’re using a service that makes me jump through too many hoops, then I’ll probably give up and move on to something else. Yes, double opt-in is good, but programs that make you join and jump too many times are just ridiculous.

That’s all for now.

Keir Smith

Are struggling with building a profitable internet business? Then sign up to receive my free internet marketing tips, tools and techniques to learn the secrets to building a profitable online empire.

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    Learn The Insider Secrets To Building And Making A Monthly Income From Your Subscriber List

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