Email Marketing: Try These 5 Steps For An Even Higher Response Rate

Posted on February 26, 2007. Filed under: Email Marketing |

Do you know how to increase the responsiveness to your email marketing messages?

That”s a question I want to answer for you in this post.

If you’ve got a few minutes to spare then I think you will find this post to be a quick read.

I’ve listed 5 ways for you to think about using in your next campaign.

Give them a try.

1) For responsiveness, I send my subscribers free stuff. And not just any old free things – but something I could have sold for $25 – but choose to giveaway. That way it doesn’t always feel like I am ‘just in it for the money” – even though in some sense I am – you know you are too!

2) For higher response rates, giveaway something you could have sold. Answer questions nobody else will except in a $50 book.

3) For long term purchases out of your sales funnel, sell your first book for only $10 – but make it something that is worth $50 or $100 – this will create real value with your subscribers, and when you offer them your $67 book that is really worth $197 on anybody else’s site, they buy it.

4) Don’t be afraid to answer your emails personally. Sure, it might take some time – but a lot of times, those are the ones that will buy from you.

5) Create new products – take an hour a day for a month and write some new ebooks. Your subscribers love to buy stuff you create!

That’s all for now.

Keir Smith


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