Could Your Headlines Be Turning Away Potential Subscribers?

Posted on February 27, 2007. Filed under: Uncategorized |

by Keir Smith

I’ve been studying direct response copy now for over 7 years.

And over those years I’ve learned a few tricks here and there that can improve the rate at which people will sign up to your newsletter or ezine.

Some of these tricks work better than the others.

But one thing that I know for sure is this.

Regardless of whatever might be the newest and hottest way to aquire new subscribers to your list, nothing beats a well crafted headline.

I’ve seen a change in the headline raise new subscriber rates as much as 350% with no other changes made.

-No changes to the body copy

-No changes to the P.S.

-No changes to the call to action

Only a different headline.

Now there’s no way that I can explain headline writing here in this post.

But what I can do is give you a couple of pointers on how you can become a jedi headline master… maybe not a headline master – but I’m sure you can improve on the results that you are getting now.

Here are 7 surefire headline templates that work.


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One Response to “Could Your Headlines Be Turning Away Potential Subscribers?”

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Hey Keir,

Fantstic point here. The first thing people see is your headline. If it doesn’t grab them and say “read more” then you have lost them. When someone looks at your headline they decide in that very moment if they are interested in reading more or not. You could have an awesome offer, the best they have ever seen, but if they dont read it they will never know. Too many people over look the headline and focus on the content, when the headline is just as important, if not more so, than the content.

More great advice Keir,

Brad Young

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