Opt In Marketing: What Are You Tracking?

Posted on February 27, 2007. Filed under: Opt in email marketing |

If you do not track and test, you will have no idea which campaigns made you money and which lost you money.However, if you were to track the individuals who joined your list by their respective advertising source, and you were to log which visitors bought from you, you would be able to isolate the campaigns that made you money and which do not.

Then, you could re-run the campaigns that made you money, and eliminate the ones that do not.

Or, you could make changes to the campaigns to experiment with different results – but none of that is possible if you are not tracking.

That’s all for now.

Keir Smith


P.S. Also, if you want to start tracking your marketing to see which ads are working and which ones are not, but don’t currently use a tracking software, then I would recommend Hypertracker. The reason I would recommend them is because they give you a 1 month free trial. That way you can use it, and if you don’t like their service then you don’t have to pay nothing. Just remember to inform them that you won’t be using their services anymore before the month is up.


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