When Opt In List Building Goes Wrong

Posted on February 27, 2007. Filed under: Uncategorized |

I just got through signing up for an e-course that promised to show me how to build content rich websites.

The offer I received was for a free 7 day course that would require nothing more than my email address and my name.

Nothing strange there right? Most programs require some form of information from you.

But here is where the creator of this site really blows it.

After receiving the thank you for subscribing, I’m then redirected to another site where the first lesson of the course is.

Only this time in order to get the lesson, he wants a little more personal information from me.

Click whirrrrrrrrrrrrrrrrr.

I’m gone.

Now there is an important lesson to be learned here.

And it’s this.

Don’t try to be slick with your customers. If you want your subscribers list to grow, you’ve got to be upfront and honest with people. Tell them upfront what they can expect. Nobody likes to be info-jacked.

————Side note————

(Info-jacked is when someone offers you something in exchange for a little bit of info from you but once you’ve given them that info they’ll hold whatever it is they were offering hostage unless you give them more of your info


When reading his sites information, there was never any mention of additional info other than the email and name.

And listen, I know all about trying to weed out the freebie seekers from your list, but there is a right and a wrong way to do that.

And my friends, this was definitely the wrong way to do it.

That’s all for now.

Keir Smith



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One Response to “When Opt In List Building Goes Wrong”

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Awesome point. Like most people know you have to gain your subscribers trust. This thing that happened to you, not a good way to get trust. You most certainly do not want your list of people to be “leary” everytime they get an email from you. You gotta be upfront and honest from the get go.

Does the old saying “If it sounds too good to be true…………” apply here?

Great advice Keir,
Brad Young

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