Opt In email Marketing: Bridging The Gap Between Your Offer And Your Subscriber

Posted on February 28, 2007. Filed under: Opt in email marketing |

As a direct response copy writer and opt in list builder, I’m often asked what’s one of the keys to building a responsive opt in list.

And as I’ve said time and time again…don’t just look for one key because their are many variables that will come into play as to how responsive your list becomes to your offers. But most people who are struggling with something generally want to know that there is a solution that can be easily implemented to stop the bleeding.

That being said…here’s my band-aid solution if you will.

If there was one area that I would point to that anybody can start working on right now, regardless of the size of their list it would be relationships.

You need to build a good relationship with your subscribers.

Just because you have an opt-in list, doesn’t automatically make you an expert. You need to provide your subscribers with some “meat” first. Try to give your subscribers very good information that they can grab onto. This will start to make you become an authority with your subscribers and they will start to depend on you for their information.

You can also participate in the forums in your niche so that you can find out what your target market really wants to know and learn about. This will help you connect with your subscribers on a deeper level.

That’s all for now.

Keir Smith



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