Email Marketing: Here’s The One Thing You Must Do To Put You On The Path To Building Credibility With Your Readers

Posted on March 8, 2007. Filed under: Email Marketing |

You must recognize that you cannot reach everyone, so instead of trying to write for everyone, write to a specific audience or problem. Do not be afraid of unsubscribes. It is buyers that count. And if someone is at heart an unsubscriber, will the ever buy from you?

Probably not.

So stop trying not to offend people.

Simply write to one person and mail it to your list; those who identify will buy, those who don’t might buy from your next email; you cannot reach everyone with one email.

Thats all for now.

Keir Smith


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