Dead Opt In Lists Don’t Lie

Posted on March 20, 2007. Filed under: Opt in email marketing |

Here’s a question for ya.

Did your last email message generate the response that you wanted?

Seriously. Don’t sugar coat it.

Did the response you wanted to get from your message actually happen?

I’ll make a small bet with you.

I betcha it didn’t.

I bet that you wanted to send off a quick broadcast and within a couple hours see that you had new messages in your inbox.

You know the type of message I’m talking about. It’s the kind that says you’ve just made a new sale.

Boy I love geting those types of emails. It just brightens up your day doesn’t it?

(You’ll have to pardon me for that last statement because I don’t like to brag. But it’s the truth)

That being said..

Then how come you can’t seem to get those types of messages on a regular basis?

I’d say the reason that you don’t is because your readers don’t trust you.

Your readers want more “prove it” information.

***You need to prove to your readers that you know what you’re talking about.

***You need to prove to your readers that you can help them solve their problem.

***You need to ease their pain before they will exchange the money in their pockets with you.

Here’s what trust looks like.

Identify problem => Provide solutions => Trust is built = $$$Mucho – Fungolas$$$

I love it….

Listen up because you’re about to learn something…


you can’t expect people to just fork over their cash to you just because you make a recommendation in a few emails and never get to the root or reason as to why they came to join your list in the first place..


Think about it.

Would you do that?

I didn’t think you would.

So why would you expect a stranger to do that…

It just doesn’t make sense.

Here, write this next part down.

You build trust by providing useful and useable content.

==>Go here to take care of that problem

==>Do this to get rid of that problem

==> Do this, this and that and get this result

That’s what you need to deliver.


Do that and you’ll be going to the bank to deposit those monthly checks more often.

That’s all for now.

Keir Smith



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