The Biggest Opt In List Building Secret I Could Ever Give You Is Here…

Posted on March 27, 2007. Filed under: Opt in email marketing |

The power of secrets.

The ability to say, I know something that you don’t know” can be enough to overcome a persons doubts about joining your list.

“I know how to write email subject lines that people want to open…do you”

“I can sit down at a table with a simple pencil and a piece of paper and create a salesletter that will double your sales, regardless of whatever industry you’re in..and it will only take me less than 1 hour to do so”

Secrets….

When you know how to use them in your opt in email marketing..then the chances that your campaigns will be a hit automatically double.

But just like anything worth having, their is a downside to having a secret.

The secret will only work it’s magic so long as it’s relevant.

I know..that seems obvious. But it’s not always followed.

If it’s not relevant…then no secret in the world will be able to overcome a lack of interest.

The idea for you to take home from this message is this.

For whatever topic your list is based on..you have to find something about it that know one else knows. Then you have to show your readers the benefit of having this secret.

Put them in situations where this secret will save them from the problems they are having.

Not the problems that they might face.

why?

Because the pain of the current problem will be much more stronger and will create a greater sense of urgency to get rid of it then will a problem they might face 2 or 3 months from now.

You can use future pacing..but this is not one of those instances…

So you’ve been given an idea to work with…now go and find your big secret and communicate that to your list.

That’s all for now.

Keir Smith

http://maverickmarketing.wordpress.com

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