When Creating Subjectlines For Your Opt In List Goes Wrong…

Posted on March 30, 2007. Filed under: Opt in email marketing |

Here’s a very popular headline that has been around for ages…

It single handedly is responsible for generating millions of dollars in book sales.

Write it down.

And when you are in need for a good headline..just fill it with information that fits what you are offering.


Here it is…

“How To Win Friends And Influence People”

Like I said… just create a simple template from this successful headline by taking out the words “win friends” along with “influence people.”

Your final template should look like this.

“How To____And_____”

Wouldn’t you like to sit down at your computer and hammer out headlines like the one you just read all the time?

Well listen up…

What I have just given you is one of the worst examples of how to create headlines that grab attention.

Let me explain.

Do you know why the headline “How To Win Friends And Influence People” was so successful?

It was because it spoke directly to it’s target markets desires.

The desire to be liked by our peers is a big motivator.

But another reason why this headline worked so well was because the writer was aware of his target markets specific desire and communicated it to them in simple to understand language. The desire that people wanted but would never come out directly and admit. There was research that went into creating this headline to fit the market.

So for you to just come along with pen and paper in hand and copy it and slap it on your messages is useless.

You need a market match.

Meaning…your headline should match what your market is currently thinking.

Your headline should match your markets current level of awareness.

Your headline should match your markets current level of sophistication

And the only way you can do that is buy doing the grunt work.

You have to research your markets wants, needs and desires to create powerful headlines that are capable of breaking sales records.

When you see people selling these headline creator tools that promise you the ability to create killer headlines in minutes.

You better grab your wallet and run.

These programs are only using templates of successful headlines from the past to spit out new twisted versions for you.

Listen, you’re smart…you pay your bills on time, you’re a law abiding citizen…you use good judgement everyday with our peers and family members.

Then answer me this.

Why on earth would you not use that same kind of judgement when it comes to creating your headlines?

C’mon..you can do better than that.

I sit at my computer sometimes for just a few minutes..and sometimes hours agonizing over trying to create a good headline.

Yup…one stinking headline can take hours and on some occasions days to come up with.

They never come easy.

But I stick with it.

I usually have all of my research information right there in front of me.

The ones that usually come pretty quick deal with markets that I’ve written for before. So my mind is primed already.

So does that mean you should never use swipe files?

No…they have their place.

The only time I would suggest you use a swipe file is when you lack inspiration.

Reading other headlines can then spark new ideas. New angles. But you should never just swap out words to create a headline for your messages.

The take home message of the day is this.

Put this up somewhere and read it once a day.

A headlines past performance is not an indicator of future results.

Enough said…

I sincerely hope that you are taking what you are learning here and applying it in the real world.

I really am interested in you becoming successful at creating opt in lists that you can profit from.

That’s my mission.

That’s all for now.

Keir Smith



Make a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


    Learn The Insider Secrets To Building And Making A Monthly Income From Your Subscriber List


    Subscribe Via RSS

    • Subscribe with Bloglines
    • Add your feed to Newsburst from CNET News.com
    • Subscribe in Google Reader
    • Add to My Yahoo!
    • Subscribe in NewsGator Online
    • The latest comments to all posts in RSS


Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: