Here’s The Number One Subject That Your Opt In List Subscribers Want You To Desperately Write About

Posted on April 25, 2007. Filed under: Opt in email marketing |

Do you know what’s the one subject that your opt in subscribers will always be interested in?

Do you know the one subject that you can write about in your headline that your readers will want to open when they see it

It’s simple really when you think about it.

The one subject that’s guaranteed to get you the most amount of readers is the subject of “You”

Or more specifically… when you write about your readers… they will become more interested in what you have to say.

When you write about their problems

Their issues….

You will grab their attention.

When your messages or headlines speak directly to their current situation…they will read and listen.

Here’s a quick pop quiz.

When someone shows you a picture from the past…who are you looking for when you see it?

If you know that you were in that picture then you will mostly likely look for yourself first.

Am I right?

Then you’ll look for other friends or family.

Is that wrong?


It’s just how we are wired.

You might want to grab a pen and jot this next part down.


We are most concerned for our own well being first.

Then your family.

Then your friends.

Then society.


Now that you know this….

Why not put your readers first.

Make your messages about them and the status quo. Show them how things will be as long as they remain where they are.

Do they want a better life?

Of course they do right?

After all..that’s why they are on your list…Because you’ve promised them a benefit or some result that would move them forward.

Then you can piggy back on that truth with a little logic.

Here’s how you might do it.

“If your tired of working long hours for little pay, then continuing to do so while expecting things to change is just crazy. And you and I both know that you are not crazy. So the most sensible thing that you can do to change the way you feel about your present working conditions and increase the amount of money you make is to take back your life. Let everyone else be satisfied with just getting buy. You deserve more. You’ve put in the time. Now you want to be paid what you’re really worth and not what some little pencil pusher says your job title pays.”

Remember this 10,000 dollar marketing tip.

You have to stir up the emotions of your readers and then toss in a little logic and you will see better results from your efforts.

Thats all for now.

Keir Smith


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