What Are You Selling To Your Opt In List Subscribers? (part 2)

Posted on April 30, 2007. Filed under: Opt in email marketing |

Ok…in my last message you may remember that I talked about an email I received that talked about a method for inspiring your readers and an easy to use technique for increasing your subscribers.

Well you’re about to learn exactly what was in that message.

The message simply talked about using hope as a way to inspire your readers and generate new subscribers.

I had completely forgot about the power of hope in your message.

Once you realize that people today live lives that are boring. That they desperately want to be lead, but only by somone who can lead them to where they see themselves moving toward in the future without all of the flashy-ness that is usually associated with con-men.

But the tricky part is that if you just come out and say that you can lead them to the promise land, them you will most likely be met with distrust and anger.

“Who is this guy that say’s he can help me get everything that I want out of life. He must be just trying to get my hard earned money…screw that..and screw him”…this is what they are thinking.

So how do you overcome this problem?

You can do it through hope.

Lotteries…what do they really sell?


That with as little as one dollar you can change your life. Pay off all of your debts…And live with financial freedom.

Going bald?

What does rogaine sell?


That the hair that once was there will now return. You will no longer have to feel embarrassed in public. No more wearing hats to cover hair loss.

Info products.

What do they sell?


Your problems will finally be solved. No more wasting money…now you can start making some.

Starting today…start thinking about how you can give your readers hope.

Lead off your messages with it.

Put it in your headlines.

But please make sure that you don’t give them false hope….

That can do more harm than good.

Make sure your promise to your opt in ist subscribers talks about what is actually possible under any given condition…and not something that requires special conditions.

That’s all for now.

Keir Smith



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