What Kind Of Content Do Your Readers Really Want From You? Do You Even Know

Posted on June 25, 2007. Filed under: Opt in email marketing |

How do you determine what content to send your opt in subscribers?


They work..but the responders aren’t always truthful.


That’s hit or miss at best.

Then what…

How about history.

How about sending content from one of the 7 categories that I’m going to reveal to you here.

And you ask why these categories?

Well the answer is simple.

They have a history of high levels of readership.

Studies have shown that these seven categories are more like to be read then any other topics.

So…want to know what these categories are?

1. How-To Articles: they include detailed, step-by-step instructions. Examples: how to publish your ezine, how to promote your business, how to attract visitors to your Web site.

2. Tips: they are usually small pieces of information about the size of a paragraph. Examples: tips on using a product, tips on doing your taxes.

3. Top Lists: they are a group of tips listed in order, usually numbered from first to last. Examples: Top 7 ways to get to the top of search engines, Top 10 ways to market your product.

In my next message I will give you the last 4.

So stay tuned.

That’s all for now

Keir Smith



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