When You Send An Offer To Your Opt In List, Your Number Of Opt Outs Shouldn’t Go Up

Posted on June 29, 2007. Filed under: Opt in email marketing |

How many new subscribers have you had to opt out of your list this week?

How many for the month?

What I’m going to reveal to you here is a simple way to decrease your total number of opt outs and can actually increase the number of people who say Yes to your offer.

How many times have you created an offer that you knew your readers could benefit from.

Sent them the offer and instead of the number of sales increasing,

Your opt outs actually shot up.

well here is a tip that can actually reverse that for you and increase your retention.

This tip works really well if you’re selling a subscription based product or service…

You can offer your subscribers both old and new a certificate.

However..this won’t be any certificate.

This certificate is the kind that they will love.


Because your certificate is redeemable for cash upon renewal.

Everybody loves cash.

And the life time value of the customer is worth more than the one time cash payment upfront from you.

You’ll see far fewer opt outs and far more renewals when you use the sipmle tip.

That’s all for now.

Keir Smith



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