You’ve Sent Your Opt In List The Message… But Did It Hit Home (part 2)

Posted on July 2, 2007. Filed under: Opt in email marketing | part one I showed you an example of a email message that was sent to me by one of the leaders in the information marketing arena.

Bottom line secrets.

So now I want to go over one of the main reasons why this email is so successful.

Right off the back..

They challenge your beliefs.

What you’ve been told all of your life is now in question.

The authority figures in your life, the doctors, your parents, could they have been wrong.

What this does is it triggers your curiosity.

Could there actually be an easy and simple solution to the problem that I’ve been having all along.

After hitting you with a number of these atually become fascinated at the possibilities.

And that’s what they wanted you to do.

Because your curiosity builds to the point that satisfying it becomes your number one goal.

You need to relieve the anxiety of not knowing the truth.

That’s pretty powerful stuff there.

They were actually called fascinations by famed copywriter Eugene Schwartz.

And another thing you need to be aware of..

Is their use of giving you the page numbers where you can find these solutions.

On page so and so you’ll find this.

And on page so and so you’ll find this also.

I hope you paid attention here.

Re-read it again if you have to.

That’s all for now.

Keir Smith


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