What Can A Multi-Million Dollar Cellphone Company Teach You About Building Your Opt In LIst

Posted on July 10, 2007. Filed under: Opt in email marketing |

The next time one of your subscribers contacts you with questions about a product or service that they’ve purchased from you.

Then answer them to the best of your ability.

And if they have more questions…then continue to those as well..

In fact I would recommend that you go above and beyond what’s expected of you.

And in case you were wondering why you should do that..

Then you can find your answer in the latest fiasco over a Sprint.

Imagine receiving a letter from them and it’s telling you that in a nut shell that you are no longer welcome as their customer because you called with too many questions about how to actually get what you paid for.

That’s amazing.

When you make a claim to people and then money is traded for your having done so…

Then your customer will expect you to deliver on what you promised.

So you see..

You should never make promises to your subscribers that your product or service can’t keep.

Make your promises on the low end.

By that I mean…

Make your promises in a way that if everything went totally wrong..that this is something that they could still expect to receive.

Look at amazon.com.

When you buy a book from them they give you an estimated delivery date.

But what usually happens is that the book you ordered comes before the expected date.

You thought the book would be here on saturday and it comes on thursday.

They have now exceeded your expectations…

And the rest is history.

That’s all for now.

Keir. Smith



Make a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

One Response to “What Can A Multi-Million Dollar Cellphone Company Teach You About Building Your Opt In LIst”

RSS Feed for Opt-In List Secrets Comments RSS Feed

are you saying that they actually sent you a letter like that?! i’ve often (and a lot of friends too) have gotten the feeling that they DO have a problem with doing their job (not just sprint, but a lot of public service providers). To have a letter like that would be timeless, you’d have to scan it and put it online (with all your personal info omitted of course). either way, good post.

Where's The Comment Form?


    Learn The Insider Secrets To Building And Making A Monthly Income From Your Subscriber List


    Subscribe Via RSS

    • Subscribe with Bloglines
    • Add your feed to Newsburst from CNET News.com
    • Subscribe in Google Reader
    • Add to My Yahoo!
    • Subscribe in NewsGator Online
    • The latest comments to all posts in RSS


Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: