A Hot Tip For Anyone Looking To Build Their Opt In List With Subscribers Who Stick Around # 193

Posted on July 16, 2007. Filed under: Opt in email marketing |

Here’s a quick tip for all of you opt in list builders out there…

One of the ways you can increase your new subscriber rates is by the use of language…

I know that doesn’t sound like anything exciting…

But the language I’m talking about here is your own language that you’ve developed.

When you can clearly identify a problem that your audience is having and put a name to it…you’ll get their attention.

We’re hard wired to put labels on anything we don’t understand.

So when you have a problem…and there isn’t a clear label or name for it..then confusion and frustration will occur.

However..when you put a name to it..

That’s when you get that ah ha moment…


That “Oh..so that’s what that is” phrase.

The name should be something that they haven’t heard before of course.

For instance…

I was reading an article the other day from Howard Kaplan about Victorias Secret

And he used a phrase that caught my attention.

In my mind it clearly explained why people go from first seeing your ad on a search engine or portal to landing on your website.

I knew that this was the process that people went through to get to the site they wanted…

But having a name attached to it gave me that ah ha moment I was looking for.

So think about the language that you use.

How can you make it more intriguing?

That’s all for now.

Keir Smith



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