The One Thing You Need To Know About Building Your Opt In List

Posted on July 25, 2007. Filed under: Opt in email marketing |


Do not..and I mean it..

Do not harass your subscribers.

Hounding them with offers is the surest way to get them to unsubscribe.

Everyday I’m hounded with offers from opt in lists that I’ve subscribed to.

And there are generally 2 reasons why I will subscribe to a list.

1. Research

2. Usable info

Notice that bombarding me with offers was not one of the reasons.

As a marketer myself..I realize that at some point an offer will be made.

That just comes with the territory.

But to make it a point to have more offers coming in then useful info..

That’s a turns off.

That’s all for now.

Keir Smith


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